DESCRIPTION

The main idea was to develop a brand with a distinctive and appealing appearance. We designed the corporate identity from the scratch. We created a playful and exciting visual identity to represent a contemporary interior design company that partners with international designers and offers customized solutions on a digital platform.

When we set out to create the brand identity for Inkcasa, we started by questioning ourselves on how to translate the professional expertise of an interior design company on the digital platform and establish a visual language reflective of its indigenous identity.

The solution lied in colours, nomenclature, target group, technology, and services. The brand idea derived from the visual combination of ‘ink nib’ composed with the fonts in colours. We have tried to represent this world with a more playful and simplistic approach, giving a distinctive character to the brand.