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Dales Eden - Packaging

DESCRIPTION

Dales Eden is the 20-year old bakery and eatery branches across the prime location of India's metropolitan city - Mumbai. The fragmented family business had confusing message hierarchies and inconsistent packaging conventions. We were given the task to create a consistent brand communication and identity with a congruous product range and portfolio architecture that allayed the confusion in the target group and gave them a seamless brand experience.